Thai TV Series “Playboyy” Emerges as Unexpected Queer Drama Hit in the U.S.
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Taipei, Taiwan — December 30, 2023
You might not have heard of this TV series, but “Playboyy” is currently the most-watched show on GagaOOLala, a global LGBTQ streaming service, amassing over 1.5 million views in just one month (November 16 to December 21). This R-rated BL (Boy's Love) Thai drama achieved top viewership rankings in 103 countries, with the highest number of views coming from the United States (34%), followed by Thailand (15%) and Taiwan (5%). Its bold and intimate storytelling has drawn widespread attention, making it the most-watched show on GagaOOLala to date.
Straying from conventional Thai drama narratives, “Playboyy” delves into the complexities of male relationships through a sophisticated lens, igniting international discussions. The series begins with a series of tactfully depicted intimate scenes, capturing the attention of viewers with its nuanced portrayal of relationships. This daring approach led to a temporary ban on GagaOOLala's official Instagram account, underscoring the series' controversial yet impactful nature.
The series also boasts a complex and nuanced plot design, elevating its scene composition to new heights. Moreover, it distinctively features 14 young actors, each with an average age of just 21, primarily newcomers to the scene. This casting approach not only demonstrates the director's adeptness in nurturing emerging talent but also aims to delight fans by offering a visually appealing ensemble. The diverse cast ensures that viewers of various preferences in physical attributes and aesthetics can find characters that resonate with them, enhancing the overall appeal of the series.
Directed by Cheewin Thanamin Wongskulphat, known for his expertise in directing ensemble casts in "Love Sick," "Bed Friend," and "Make It Right," “Playboyy” surpasses his previous works in plot complexity and scene arrangement. The drama features a youthful cast, showcasing a variety of characters to cater to diverse preferences.
“Playboyy” tells the story of young men navigating the intricate world of fame and success, portraying the intricacies of their lives and relationships in a world where reality and illusion often merge. Exclusively streaming on GagaOOLala, the largest LGBTQ+ platform, the unedited version of “Playboyy” releases new episodes weekly. With its engaging storyline, consistent developments, and dedicated performances, “Playboyy” has become a standout choice for viewers seeking quality serial drama.
About GagaOOLala
Bringing LGBTQ stories from around the world to you, wherever you are, whenever you want.
GagaOOLala #FindYourStory is Asia’s leading LGBTQ+ and BL streaming service based in Taiwan, with over 3 million members across the globe. Currently, the platform boasts a rapidly increasing library of around 1,300 titles available in 249 territories, including films, series, documentaries, shorts, and anime, with fresh, curated content added weekly.
Launched in early 2017 by Portico Media, GagaOOLala has swiftly risen to become a globally recognized and trusted LGBTQ+ brand. With a strong Asian focus, it delivers legally licensed LGBTQ+ premium content and original productions to screens worldwide. GagaOOLala stands as a testament to the harmonious coexistence of queer and Asian identities, showcasing that LGBTQ+ stories transcend the boundaries of gender, race, nationality, and sexual orientation.
Media Contact
GagaOOLala/Portico Media
Global Public Relations & Brand Lead
Sherry Liu
sherry@porticomedia.com